Crisis drives media fragmentation
Searches on "Washington sniper" are threatening to displace other more normal searches, Media Life Magazine reports, showing that the audience that used to just sit and stare at the TV is coming to the Web for more immediate or deeper answers. We see this every time that a galvanizing event, like 9/11 or these horrible serial killings, come along.
The article also has several good lists of top parent companies and online brands.
Posted by Mitch Ratcliffe at October 22, 2002 05:35 PM | TrackBack