SMS feedback for TV
More narrative on the campaign to increase text messaging traffic in Europe from the The Guardian. I remember the first time I saw a Coke cap with an SMS address that urged me to send a message back to Coke to see if I'd won a prize. What the Guardian story doesn't really explore is how revenue sharing supports these ad campaigns. By driving SMS traffic, the advertiser or programmer using SMS feedback in their ads or shows creates messaging revenues that the carrier will split, if pressed. So, in a way, the advertising or content starts paying for itself in a new way.
Posted by Mitch Ratcliffe at October 22, 2002 05:41 PM | TrackBack