Helix source open for business
CNET News.com reports RealNetworks reveals code in single Helix. The company releases source code to its streaming media technology in a bid to set a single standard for media players--and to take on Microsoft.
I think this is a good move. The point is not that servers are the center of the business, but that Real Networks can sell servers that deliver content to a wide variety of open-source clients, increasing potential carriage for its premium streaming services. The convenience of a one-stop shop for premium content is attractive consumers. At first, the online media world will seem like you have a dozen cable carriers all vying for your subscription, but eventually there will be consolidation and a few sources will offer a wide variety of mix-and-match choices. It won't be exactly like cable, where you get a basic package and then upgrade for HBO. Instead, ultimately, it will be a choice of individual shows, on your schedule, and you will be able to pay for them commercial free or take them for free or a smaller fee if you accept commercials.
Posted by Mitch Ratcliffe at October 29, 2002 03:53 PM | TrackBack