Is this the bottom for media?
The holiday ad blitz hasn't materialized, but ad revenues for the third quarter are up from the year before, indicating that this may be the bottom of the media downturn. According to Nielsen Monitor-Plus, ad spending overall increased by 3.8 percent in the third quarter compared to a year ago.
Posted by Mitch Ratcliffe at November 26, 2002 10:10 AM | TrackBack
Showing increases were local newspaper display ads (9.5%), network TV (7.9%), network radio (7.3%), Hispanic TV (4.3%), Spot TV (3.2%), Cable TV (3%), National Magazines (2.2%) and Spot Radio (2.1%). Internet reported a 1% drop in ad spending. Syndicated TV fell 8.7% and national newspapers dropped 9.3%.