Me, too
According to a survey by BIGresearch, almost 50 percent of us surf the Web while watching TV. I certainly do, but what's interesting is that people seem to be viewing the experiences as related, complementing one another.
Posted by Mitch Ratcliffe at December 30, 2002 11:49 AM | TrackBack
Dual Media Consumption in U.S. (% of respondents) “regularly or occasionally consume two media at same time.” First, then..
Men
Women
Go online and watch TV
59.8%
67.2%
Watch TV and go online
69.3
76.0
Read newspaper and watch TV
53.4
58.7
Watch TV and read newspaper
66.7
74.3
Listen to radio and read magazines
50.7
52.0
Read magazines and watch TV
50.4
60.0
Source: Retail Adv. and Mktg. Assoc/BIGresearch, Oct 2002
The study also determines that the prime time for watching TV and going online, or the converse, is between 7:00 P.M. and 11 P.M. in the US. Specifically, the study found that during that time period:
69.4% watch TV
43.3% go online
22.3% read magazines.
US Internet Users Online and Watching TV Simultaneously (% users with PC and TV in same room)
Frequently 47%
Occasionally 29%
Rarely 18%
Never 5%
Source: ComScore Media Metrix