December 31, 2002

The calendar business: All niche...

The calendar business: All niche all the time


Calendars are a half-billion dollar industry and is incredibly niche-oriented with more than 3,000 titles competing for buyers. One company has more than 240 dog calendars. And we think it's hard to survive on the Web.



Top 2003 calendars


Top-selling 2003 calendars through Dec. 25:


1. George W. Bush, daily boxed

2. Sports Illustrated swimsuit, wall

3. German shorthaired pointers, wall

4. "Harry Potter" movie, wall

5. "The Far Side," wall

6. 365 cats, daily boxed

7. Thomas Kinkade — Painter of Light, wall

8. "Lord of The Rings — The Two Towers," wall

9. Dilbert, daily boxed

10. FDNY firefighters, wall

Source: Calendars.com

Posted by Mitch Ratcliffe at December 31, 2002 11:45 AM | TrackBack
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