How to succeed in 2003
When we started Creative Media Partners, a new production company, in August, I wrote on a white board: "Simplicity is a strategic asset in a tight economy."
The economy has done nothing but get tighter, yet we're also at the point where the survivors and those companies intent on growing through adversity are beginning to act. But the maxim I set down is still true. We've not put up a Web site (just a placeholder). We haven't printed business cards. We do have clients, like E*Trade, and we're running in the black. Next month, our first major partnership to create new networks will be announced.
One of the people in the room that day in August said that we weren't "being serious." Without a site, without cards, how could we do anything. He'd come from the Web world where it was all about flash and the impression of substance. He's gone, and we wish him well. Our substance is in delivered services and in 2003 we will launch a simple site. We still won't carry cards, maybe we'll just scratch the contact information off old cards -- at ON24, we produced 78,000 streaming programs -- and we'll stay incredibly lean. When the market comes back, we'll stay lean. It's all about profit. Think profit and you will survive in 2003.
Posted by Mitch Ratcliffe at January 1, 2003 12:49 PM | TrackBack