Me-too startups
Cleaning out the office, reading old mags with notes scribbled in the margins and filing. Once a year is too seldom. Gawd this place is a clutter. This great passage from Brandweek, June 3, 2002:
Posted by Mitch Ratcliffe at January 1, 2003 02:59 PM | TrackBack
"A study by the Financial Times revealed that, out of 100 new business launches, 86% were "me-too" launches, or incremental improvements. However, these generated only 62% of launch revenues and 39% of the profits. By contrast, the remaining 14% of launches--those that created new markets or recreated existing ones--generated 38% of the revenues and a whopping 61% of profits."