We hate TV, when there's other stuff on
The UCLA Center for Communication Policy has released a survey that shows Net users continue to watch less TV, that the decline in television consumption increases the longer one uses the Net, and that only TV suffers. Reading and listening in other forms is virtually unaffected by Net use.
Of those surveyed, 60.5 percent said they considered it an important or extremely important source of information -- ranking ahead of television, radio, newspapers and magazines.
But Americans regard Internet content more skeptically than what they read or hear from traditional media outlets. They've grown more critical of online content, over time. And today, one of three Internet users say they trust only half of what they read online, said Cole.
The Internet is most compelling as a communications tool. The survey found that e-mail and instant messaging remain the most popular activities -- far outstripping time spent browsing, reading news or conducting research for work or school.
Gawd, this is such a great indicator that with new kinds of programming in broadband, upstart producers can grab audiences and create communities. The report is chalk full of data goodness.
Posted by Mitch Ratcliffe at January 31, 2003 09:20 AM | TrackBack