Disney is beginning direct distribution of movies to homes, through a device that catches data sent through existing broadcast sidebands. In other words, using space that's sitting vacant in TV spectrum, Disney will blast its movie catalog into homes and let people pay for what they want, storing only those titles on the devices, which has a capacity to hold 100 movies. The technology can be placed in a market for just $200,000 to $250,000, according to the Financial Times.
Posted by Mitch Ratcliffe at September 29, 2003 11:36 PM | TrackBack