I've been reading the TRIZ Journal for a couple of years. It's can be pretty eccentric, but the basic idea that there is an algorithm of innovation is always engaging. In the most recent issue, Kalevi Rantanen writes about segmentation in nature and journalism (it's a PDF):
Before Christmas 2002 I wrote with my wife a serial newspaper story consisting of 24 microstories. My wife has used riddles for teaching mother tongue to children. We got an idea: why not to make riddles on Christmas? ... Further we thought that it would be not bad to "segment" the story. One riddle should be published every day from December 1 to 24. ... A newspaper liked the idea. An array of micro-stories occurred to be more saleable and attractive than a conventional "big" story.In summer I observed daisies and dandelions. They attract insects very same way as we attracted readers.