The Bush campaign blog is simply a restatement of the daily schedules of Administration staff and pointers to articles that "support" the Bush positions. It's not spontaneous and the word "Blog" in the title looks like it is written in Elmer's Glue, suggesting the designer wants to make it look more edgy than lifelike, betraying a faulty instinct for what the Dean campaign has achieved.
There are a lot of crappy blogs, and the design of a blog isn't a reflection on the whole campaign, but this site isn't going to catalyze much excitement on the Web. The Bush team has enough money to get this wrong without worrying about hurting their fund-raising, but as a way of connecting with the grass roots, they have a long, long way to go.
Posted by Mitch Ratcliffe at October 7, 2003 10:15 PM | TrackBack