Masha Geller of MediaPost has an interesting piece on the regional use of directory sites, like SmartPages.com and SuperPages.com. Seems some parts of the country still think of the yellow pages as a definition of access to business while others don't. This ComScore report, released yesterday, is the source of the data.
One nit: I would not agree with the characterization of the price Yahoo! is paying for Overture an indication of the actual shift to search engines by users. Companies are buying growth, but they tend to overvalue growth in the form of a premium on current revenues, which exaggerates the size of trends in the market.
Another topic ComScore dealt with was the regional use of newspaper sites, which also shows consistent differences in the way people in various regions get their news. There are key hub papers around which entire regions or entire industries revolve, such as the Inside-the-Beltway political industry's reliance on the WashingtonPost.com site.
Posted by Mitch Ratcliffe at October 9, 2003 09:09 AM | TrackBack