Mediapost reports that DoubleClick is seeing continuing and impressive gains in the use of rich media ads. Here are the numbers:
Rich Media's Share Of Online Ads Served
Share Of Ads Served*
Q1 2002 17.3%
Q2 2002 19.3%
Q3 2002 23.2%
Q4 2002 24.9%
Q1 2003 27.8%
Q2 2003 31.7%
Q3 2003 38.6%
Source: DoubleClick Q3 2003 Ad Serving Trends Report. *By DoubleClick. Q3 2003 Base = 172 billion impressions.
Posted by Mitch Ratcliffe at October 27, 2003 10:00 AM | TrackBack